CREATE A NEW BRAND 2015

Like the sun rays through the sky, so is the dawn of a new year.

Finally, 2015 has opened its doors, with everyone up and about making resolutions that ideally makes no sense, trying to get straight their goals and objectives for the year, well let’s put that aside for now as you and I both know the essence of resolutions is as good as eroded with the mere mention of it but one thing for sure, the year might seem heavily bounded at starting point, one thing I see myself not doing is telling you how to live your life coz it is never a guarantee but a blessing and gift from God as heaven for once will never wait a day o’ two for you to realize you need to stop existing and start living with no regret of yesterday.

The time is therefore ripe for you to strive to be a better version of your previous self.  And that’s the more reason why this year you need to build yourself up a new with the previous version of you in mind, ranging from the heartbreaks to the bedroom, to you and nutrition, image and income.

It doesn’t really count whether or not you’ve rubbed shoulders with your boss, friends and family, broken up with relations and even divorced your partner, but one thing for sure, standing out in today’s crowded of a competitive market place is essential. It’s however very funny how we constantly compete for cheap attentions while the only thing that can make you and I stand out are the same things our competitors find impossible to duplicate: your personality.

How then do you intend to bring out and create your own unique brand? When you’re too scared to take the risk in living your life, initiating the fast step to move away from living under other peoples shadows, when you worship your fellow beings coz you see yourselves inferior to them, when you allow yourself to wallow in the miasma of self-pity because you have developed a low self-esteem or when you’re too scared to summon our dreams ‘o light coz you’re too scared to fail…. Tell me, how then can you create your own personal brand and let your stars shine bright this year when you constantly forget that your personal brand is the influence and attention you command in the image you portray, how you look and present yourself, how you talk and relate to those around you, just like the ingredients of your favorite liquor, are the little things that makes you unique and valuable.

Is it not enough that you try copy pasting others characters and life styles, while underscoring you own achievements and potentials and constantly allowing yourself come second forgetting, that just like the best products in our market, all of us should develop and create a unique personal brand to engage our target audience and build brand loyalty.

Time has finally come for you to stop following trends and become your own trend and pace setter. For you to live your life and become the Director of your personal image; to create your own unique brand that radiates influence, confidence, credibility and persuasive power regardless of what haters and lovers think of you. It is time to start channeling your thoughts towards a direction that will fully communicate the new “YOU” that you’re looking to bring aboard in how you talk, network, and personal etiquette.

Just as like Tupac sang, “For wars come and go, but my soldiers, they remain eternal,” so should you not allow your failures be permanent and soldier on for greater success. The time is apt for you to remain consistent in the way you carry out yourself at all times, from your language to behavior and dress code.

 Everyone has a future and everyone has a story, good o’ bad but unless you find the story within the actual story you intend to tell, will you be able to create an impact on others and bring out this new brand you want others to relate to this year.

Opportunities they say, knock but only once, and so is 2015. Consequently, literary package yourself from the clothes you wear to your make-up as they visually and silently influence your audience, use the psychology of color to enhance what you say and wear clothes that will greatly flatter your body size.

The country is changing in all imaginary angles and so, should you realize, make clear and understand exactly what you intend to sacrifice and who you intend to sacrifice it for this year, for how long and if it is worthwhile. Fully calculate what it will cost to achieve the intended goal and choose support instead of sacrifice.

Truth is, we are similar regardless of our size or physique as within each one of us lies a unique beauty and grace, though, finding that beauty however, can a time prove difficult. Just like Cinderella first recognized that her problem was not her evil step mother as it was easier for her to hide out cleaning the house than it was to go out and find happiness. But until that time, you and I fully realize that creating a new personal brand needs nothing short of being ourselves, living our lives, dreaming big and starting small because the sky, is never the limit.

Am not asking for too much I believe, but what am simply saying, in order to fully realize yourself this year, allow yourself out of the miserable cocoon of regrets that you embedded on yourself the previous years, create time for yourself, relate and understand who you truly are and what achievement you’re looking forward to. It is time you focus on the small and simple dreams in your life. Remember, it is no sin to dream big, the only sin is to dream and sleep on it.

2015 is therefore a year to let go your disappointments and regrets, it is a year to stop analyzing others and start progressing your life appreciating all the criticism that comes along, a year set to build on your short comings and improve on your personality.

That is why, for this year, I urge you to let go yourself and re-live your life within your dreams and goals with no regret or resolution, just you and yourself, have fun and make the most out of it for there will NEVER be another 2015

Happy New Year 2015